A proper video incorporated into a custom booth design allows these audience members to learn more about your services and offerings in a glance, which can encourage them to strike up a conversation with you afterwards. Some guests may initially feel reluctant to begin a conversation with your business representatives on the trade show floor, due to nerves, pressure, or other factors. It’s also important to note that trade shows, while exciting, can also be a daunting experience, especially for newcomers. Inviting, engaging video content can be the first step in the door for new prospects, warming up leads and getting them to stay longer at the booth. Instead, focus on using images to draw attention to your brand and what your company is all about. Avoid using too much on-screen text or a wordy voiceover that may be distracting to your team members as they speak one-on-one with potential contacts. The more interest someone has, the more likely they are to interact more with your booth.īecause many passersby may see your video without engaging with your team, it’s especially important to create video content that truly speaks to your brand, but also piques the viewer’s interest by not sharing too much information. In many ways, the video acts as a tool of engagement that begins to draw in potential clients. Many trade show booth designs incorporate video elements on the outside of a booth that make it easy to see. Not all participants at a trade show will actively stop by your booth, but a much higher percentage of that number will notice any video elements attached to your display. Though the world of video content may seem like a challenge, there are three trade show video best practices any business can utilize to craft engaging, high-quality video content for their trade show booth: 3 Trade Show Video Best Practices to Know Knowing even just a few trade show video best practices can prepare you to create video content that is just perfect for the unique environment of expos. Poor quality or irrelevant video can harm your brand’s messaging, conveying the wrong information to customers and potentially damage your business’ reputation.Īnd in the fast-paced world of the trade show circuit, every bit of imagery and content needs to be picture perfect to make the right impression on audiences and potential clients. Video content is an increasingly effective way to engage potential customers, but not all video content is created alike. Why are Trade Show Video Best Practices So Important?Īccording to the research firm ComScore, over 200 million people in the U.S. Here are some of the major benefits of using video in a trade show booth design. Engaging in trade show video best practices can ensure that your exhibit booth is memorable and eye-catching.
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